Forged in the Shadows of History.
BIN ASSAF is not merely a brand; it is a custodian of rare beauty. Each artifact is selected not for its price, but for its soul. We invite the discerning few to witness an archive that transcends time.
A Journey Through Time
1980
The Genesis
Founded in the heart of Riyadh, creating the first bespoke collection for royalty.
1995
International Acclaim
Expansion to London and Paris, bringing Arabian gold craftsmanship to the world stage.
2010
The Royal Commission
Selected to curate the celebratory artifacts for the Kingdom's jubilee.
2024
Digital Renaissance
Launching the global digital boutique, accessible to discerning collectors worldwide.
The Visionary
“To craft is to pray. To design is to immortalize.”
Our founder believed that every gemstone carries a soul, waiting to be awakened by the artist's touch. For over four decades, this philosophy has guided every sketch, every setting, and every masterpiece that leaves our atelier.
— Usef Bin Assaf, Founder
Our Philosophy
Custodians of Rare Beauty
Authenticity
Every piece tells a unique story, meticulously handcrafted by master artisans who honor centuries-old traditions.
Timeless Luxury
We do not follow trends; we create pieces that transcend time and remain eternal symbols of refined taste.
Rarity & Exclusivity
Each artifact is produced in strictly limited numbers, ensuring what you acquire is truly one-of-a-kind.
We do not sell jewelry. We preserve heritage, craft stories, and curate legacies.
Curating the Eternal
Bin Assaf is not merely a collection; it is a sanctuary for the exceptional. We traverse the globe to unearth artifacts that carry the weight of history and the brilliance of true craftsmanship.
Each piece in our vault is selected for its sovereignty—its ability to command attention and transcend time. We invite you to explore a world where luxury is defined by rarity and meaning.
“It's not just a product, it's a story.”